You know, in case the whole academe thing doesn't work out. The NYTimes is just now getting its paws on a story to which
o_jenny alerted me months ago: the Harlequin-Nascar Romance:
And check out the clever promo staged in Daytona a few days ago—a speed dating session:
Well done—the punny title; the vision of the first Nascar Romance as an episode of Actuaries Gone Wild. This is exactly the kind of innovative thinking the supermarket-aisle publishing industry (not to mention the academic one) needs. Mainly because modern women—actuaries, academics, you name it—are complicated. As "Michelle Renaud, a public relations manager for Harlequin, said of the matchup between racing and romance, 'We know it’s working, for sure,' and added, 'Harlequin has a book for every woman’s mood.'"
I'm not giving away the concept of my own future contribution to the genre, but I will drop these hints: a junior professor sexually frustrated in the Ivy League 18th-century studies circuit; a seemingly tragic but ultimately fortuitous move to a southern state university; an international scandal surrounding the Asian invasion of American stockcar racing; and steamy cameos by Tony Stewart and Clint Bowyer (who, incidentally, tore his number 07 Jack Daniels Chevrolet across the finish line at Daytona yesterday on its roof, which was totally hot).
DAYTONA BEACH, Fla., Feb. 16 — After a year of courtship, Harlequin, the leading publisher of romance novels, has entered into not a marriage, exactly, but what a Harlequin heroine would call a meaningful relationship with Nascar, the stock-car racing association.
Last year, with Nascar’s approval, Harlequin successfully published three Nascar-theme books, including one in which the heroine, an ex-kindergarten teacher, falls in love with a Nascar driver after first being hit by his car and then driving his enormous motor coach from race to race. The company is now embarking on a 16-book paperback series, all of which will have Nascar settings, and the first and last will feature cameo appearances by Carl Edwards, a real-life Nascar driver who has consulted with the author, Nancy Warren, to help create a suitable fictional representation of himself. [Mr. Edwards finished 23rd in the Daytona 500 on Sunday.]
And check out the clever promo staged in Daytona a few days ago—a speed dating session:
Some 50 men and women, roughly divided between Harlequin fans and diehards who belong to the Nascar Members Club, sat at a big U-shape table and, waved on by a checkered flag, moved over every few minutes to talk to someone else. They ranged in age from 20-somethings to people who had possibly begun dating back in the dirt-track era. Most of the men wore caps, and many of them had on racing jackets as well.
It was not clear whether any of these participants experienced the same life-changing emotions felt by Kendall Clarke, the mousy-seeming heroine of the first novel in the new series, perhaps not coincidentally called “Speed Dating.” Clad only in a demi-bra, high-cut panties and a slip, she finds herself sitting in a sports car next to the fictional Nascar driver Dylan Hargreave on the night when she is supposed to receive the Sharpened Pencil Award given to Actuary of the Year. “She’d never done anything this wild in her life,” she thinks. “Oh, it felt good.”
Well done—the punny title; the vision of the first Nascar Romance as an episode of Actuaries Gone Wild. This is exactly the kind of innovative thinking the supermarket-aisle publishing industry (not to mention the academic one) needs. Mainly because modern women—actuaries, academics, you name it—are complicated. As "Michelle Renaud, a public relations manager for Harlequin, said of the matchup between racing and romance, 'We know it’s working, for sure,' and added, 'Harlequin has a book for every woman’s mood.'"
I'm not giving away the concept of my own future contribution to the genre, but I will drop these hints: a junior professor sexually frustrated in the Ivy League 18th-century studies circuit; a seemingly tragic but ultimately fortuitous move to a southern state university; an international scandal surrounding the Asian invasion of American stockcar racing; and steamy cameos by Tony Stewart and Clint Bowyer (who, incidentally, tore his number 07 Jack Daniels Chevrolet across the finish line at Daytona yesterday on its roof, which was totally hot).
